With their enticing functional design, “the customer” had just established itself in the market. Sales were soaring, and their challenge was to scale up fast, find new sources, keep costs down, and realize a fast time to market. Meanwhile, it was essential to ensure the highest quality. Below is what we were able to do for them.
Phase IScale Up & Stay On Top
Customer Challenge
How to scale up fast, realize the expected high-volume cost saving, whilst keeping production quality and delivery times in check.
Our Approach
Solution - Comprehensive Soucing Strategy
Analysis
Full analysis of the current production process to identify optimization opportunities
Preparation
Establish step-by-step production process control to achieve batch quality and stability.
Execution
Internal Production and Quality engineers coordinate closely with manufacturers to execute a control plan.
Prevention
Always prepare new sources as backups.
Our Expertize
Engineering
Full Technical Analysis
In-house engineers conduct full technical analysis on transfer risks and production feasibility. Special attention is paid to imperial material thickness to metric standards.
Suggest alternate production processes to optimize cost and production yield.
Processes Utilized: CNC Machining | Injection molding | Foam Process | Stamping
Sourcing
Line up suitable manufacturers
With our 20 years of experience and a large network of manufacturers in virtually all industries, SPG was able to source the best-fitting manufacturers for “the customer” while maximizing cost-effectiveness.
Number of Manufacturers: ~15
Supply Chain
Deliver results
With early communications and precise forecasting, SPG ensured 100% on-time delivery FOB, DDP, and at “the Customer’s” consolidation locations in China.
Fully managed door-to-door FCL / LCL shipments.
Results
- Fully aligned supply chain with the customer
Phase 2Design & Cost Engineering
Customer Challenge
How to shorten design lead time to speed up the time required from design to launch.
Our Approach
Solution - Co-Engineering
Analyze
Material properties and functional analysis.
Identify
Identify high-cost features.
Suggest
Base on Form Fit and Function, suggest alternate production processes.
Analysis
Compare cost-effectiveness.
Our Expertize
Co-Engineering
Design optimization
Our engineering team worked together with the customer’s design team at an early stage. We helped to optimize the design by suggesting production processes, standard tolerances, material, and manufacturability.
We optimized the product design phase and greatly improved the time to market by connecting manufacturing and design engineering from the get-go.
Specialized Sourcing
Line up specialized manufacturers
We have experience in developing sources for highly specific alloys or material compositions. This allowed us source some parts with quite specific requirements.
Special Materials: Neodymium magnets | Titanium | 316 Stainless Steel | Hardened Aluminum
Results
- Significant leadtime improvement from design to launch.
- Further cost savings on top of initial low-cost sourcing results.
Phase 3Localization Support
Customer Challenge
Develop sales channels in China, whilst protecting the brand against ‘fake’ competition.
Our Approach
Solution - Set up and Run a Dedicated ecommerce channels
Legal
Establish Patent and Trademark protection.
Sales Support
Establish direct and indirect online sales channels.
Market Research
Market research and outreach (events) support.
Our Expertize
Legal
Local Legal Knowledge and Experience
We supported our customer with all legal requirements from IP protection to Legal liability and options for business registration.
Sales/ Marketing
Local Market Knowledge and Network
We executed an initial market research establishing key markets and the most effective channels develop new business. Both traditional sales channels and social media platforms were utilized to maximize sales potential.
Specialized Sourcing
Optimized Supply Chain - Local for Local
Our internal fulfillment center allows support for local to local deliveries. Whether it’s daily ecommerce sales or bulk distributions. With our infrastructure we were able to support the customer in all supply chain needs.
Results
- Successfully set up local country e-commerce site.
- Registration of country specific patents and trademarks.
- Successfully de-listed counterfeit companies against patent and brand infringements in China.
